Of course, Nintendo's Switch was already popular with gamers before the pandemic hit and "Animal Crossing" came out. Those types of games allow players to continue to socialize virtually, even while they remain in physical isolation for long periods of time, while also offering an escape from the stresses of the outside world, a psychology professor previously told CNBC Make It. In fact, virtual "world building" games that include social interactions, like "Animal Crossing," can especially be a draw during a stressful time such as the COVID-19 pandemic. "'Animal Crossing' came out when the lockdown started if you were not a gamer, this was a game that you could still get into," he says. Those aspects help the game appeal to both hardcore Nintendo fans as well as more casual players, Fiondella says. He attributes the game's widespread popularity, in part, to the fact that it is a "super casual" game that is relaxing and filled with opportunities to meet other online players within the game. Nick Fiondella is a gamer who regularly plays "Animal Crossing: New Horizons" while streaming to his more than 170,000 followers on the live-streaming platform Twitch. One major factor that contributed to the surge in Switch sales was the release, on March 20, of the massively popular "Animal Crossing: New Horizons" game.Ī social simulation video game, where players interact with other gamers on an island while collecting and building items, "Animal Crossing: New Horizons" was an immediate success, selling more than 13 million copies in the first six weeks after its release to become the Switch's fastest-selling game title ever.
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(In comparison, other leading gaming consoles like Microsoft's Xbox One and Sony's PlayStation 4 saw their sales jump by 25% in March, according to NPD.)
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Sales of the Japanese gaming giant's popular Switch console more than doubled in March 2020, compared to the same month a year earlier, according to market research from the NPD Group. Nintendo has been one of the companies to see a surge in demand during the coronavirus pandemic.